This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.rawft.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We may also collect additional information such as clothing size preferences, style preferences, and purchase history to enhance your shopping experience. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you about your orders and account;
- Screen our orders for potential risk or fraud;
- Process returns, exchanges, and warranty claims;
- Provide customer support and respond to your inquiries;
- Send you information about new clothing collections, sales, and promotions when in line with the preferences you have shared with us;
- Improve our product recommendations and personalize your shopping experience;
- Maintain size and fit records to help with future purchases.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we may use third-party platforms to power our online store, payment processing, and shipping services. We also use analytics services to help us understand how our customers use the Site.
We may share your Personal Information with:
- E-commerce platform providers for website functionality and order processing
- Payment processors to handle secure transactions
- Shipping and fulfillment partners to deliver your orders
- Email marketing services to send promotional communications (with your consent)
- Analytics providers such as Google Analytics to understand site usage
- Customer service platforms to provide support
You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you, including information about new clothing collections, seasonal sales, and style recommendations. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Instagram: https://help.instagram.com/615366948510230
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information may be transferred outside of Europe, including to the United States and other countries where our service providers are located.
For residents of California, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, and the right to opt-out of the sale of personal information.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We typically retain order information for up to 7 years for accounting and legal purposes. Account information and preferences may be retained for as long as your account remains active or as needed to provide you services.
Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.
Minors
The Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email: info@rawft.com